Nike Running
Unlock+ 

WK São Paulo, 2016
© SGANZAA All Rights Reserved

The Olympic Games are a once-in-lifetime opportunity for athletes to reach their top performance. But in RIO 2016 Nike was invited to unlock their potential. Athletes and non-athletes. That was a problem though: 70 million people in Brazil don't have internet access. What is the point to break a personal record if you can share it with the world?

We created Unlock+, a new feature on Nike+ that rewards the user with internet data every time a record was broken. The more you run, the more data you get, and more likes on social media.

Role:
Art Director and Creative

Copywriter: Stephanie Campbell, Rafael Quintal, Nikola Salim / Creative Directors: Caio Mattoso, Rodrigo Mende / Film Director: Antonio Torriani