On this site you'll find works from throughout Rodrigo's career, as well as work done by the SGANZAA Studio.

Danzigerstr. 82
10405 / PBerg Berlin
Berlin, Germany

Services & Solutions:

Advertising:
Creative Art Direction for Advertising Campaigns and Special Projects, Creative Ideias, Craft for Video Cases, and Product Key Visuals

Design:Graphic Design, Branding, Type Design, UX, Concept for Animation, Editorial, and Packaging Design

The Studio

The Studio combines Berlin's avantgarde and German planning, honesty, and effectiveness with the unpredictable beauty and experimental tropicalism of Brazil.

The artist and designer Bruno Munari once said that every designer is a planner with an aesthetic sense. Sganzaa studio has these two characteristics inspired by two geolocations that complement each other.

The studio follows the aspects of the versatility of Rodrigo Sganzerla’s work, the cross-combination of Technology, Art Direction, and Graphic Design. After almost 15 years working in advertising agencies as an Art Director in Brazil and Germany, Rodrigo opens the Sganzaa Studio of Art ´n´ Design.

Inspired by Massimo Vingnelli's design work process, the Sganzaa's process devides into 4 steps: Research, Graphic Elements, Experimentation, and Function.

1. Research

The departure of any design starts with research. Searching about the history of the subject to better understand the nature of the project and find the most appropriate direction for the development of the design.

2. Graphic Elements

The syntax of design composes itself of many components. They are the overall structure, the grid, the typefaces, the texts, headlines, images, illustrations, etc. All these components were thought of in a way to elevate the idea of the project.

3. Experimentation

Here we put organization aside, exposing the elements to experimentalism, mixing the graphic elements, and playing with the absence of rules and structure. Exposing the project in this way gives us the possibility to find unexpected results we would not have if we had jumped directly from steps 2 to 4.

4. Function
In the end, whatever it's done, if not understood, fails to communicate. Any element should stand by itself in all its clarity. All the graphic elements must have a function and purpose to be where and like they are. Each of them cares a little about the meaning of the project and what the project wants to communicate.

Rodrigo Sganzerla is the founder of studio SGANZAA and his work has been recognized by the most prestigious creative festivals:

Cannes Lions:
1 Grand Prix
4 Gold
5 Silver
1 Bronze

D&AD:
1 Yellow
3 Graphite
3 Wood

Categories:
Print, Design, Outdoor, Direct, Media, Radio and Audio, Integrated, Online Experiences, Product Design Sustainable

The Founder

With an out of the ordinary career in the advertising industry, Rodrigo has worked in iconic advertising agencies in São Paulo and Berlin. Throughout his career, he developed notable projects for brands such as Budweiser, Nike, Beck’s, Coca-Cola, and Milka, always trying as a creative to also apply graphic design fundamentals to the projects.

After 2 years based in Berlin, Rodrigo founded his own Art Direction and Design studio, Sganzaa.

He graduated in Communication from Mackenzie University and received a pos degree in Art Direction at Miami Ad School, both in São Paulo, Brazil.

Rodrigo is Brazilian and has Italian and Portuguese descent. His mother tongue is Portuguese. He also speaks English and has been improving his German over the years.

Rodrigo's main inspirations are the Brazilians Carlos Cauduro, Ludovico Martino and Aloísio Magalhães; the Germans Wolfgang Weingart, Walter Gropius, and Otto Aicher; the Italians Bruno Munari and Massimo Vignelli; the Japanese Shigeo Fukuda; and the American Saul Bass.