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Nike Corinthians
The Almighty Terrão
The Almighty Terrão
W+K São Paulo, 2015
© SGANZAA All Rights Reserved
Many player legends from Corinthians, the second most popular team in Brazil, started their career playing on improvised soccer fields made of orange clay in the poor Brazilian slums called "Terrão".
In 2015, Nike launched a new jersey for Corinthians. An orange jersey. Everybody started to wonder why orange when the Corinthian's colours are only black and white. Nike answered with a campaign.
In 2015, Nike launched a new jersey for Corinthians. An orange jersey. Everybody started to wonder why orange when the Corinthian's colours are only black and white. Nike answered with a campaign.
The jersey had the same orange tone as the orange clay from the slum fields where the Corinthians legends started to play soccer.
Corinthians, known as The Almighty Team (O Todo Poderoso Timão), now recognizes its own Almighty Terrão (O Todo Poderoso Terrão).
Jay Chiat Award 16’
1 Silver: Regional Strategy
Corinthians, known as The Almighty Team (O Todo Poderoso Timão), now recognizes its own Almighty Terrão (O Todo Poderoso Terrão).
Jay Chiat Award 16’
1 Silver: Regional Strategy
Role:
Art Direction and Creative
Art Direction and Creative
Art Direction: + Thiago Barbieri, Mihail Aleksandrov, Rafael Rosa / Copywriter: André Almeida and Rafael Campello / Creative Director: Caio Mattoso and Rodrigo Mendes Gustavo Victorino / Artist: Neto Chiccilli / Photography: Daniel Kfour / Film Director: Big Bonsai
©SGANZAA All Rights Reserved