Budweiser
Tagwords
Africa DDB, 2019
© SGANZAA All Rights Reserved
Rockstars love Budweiser. It’s a fact. There are thousands of pictures of them drinking Bud. They are all over the internet. But do you know how much would those images in a campaing cost? Crazy expensive. If we couldn’t use the pictures, at least, we could say how the consumer would find them.
We created a campaign using only the tagwords were linked to those epics photos, giving a simple task to the fans: Google it.
We created a campaign using only the tagwords were linked to those epics photos, giving a simple task to the fans: Google it.
Cannes Lions 18’
Grand Prix: Print
2 Gold: Print and Direct
4 Silver: OOH, Media,
2x Direct
D&AD 19’
Yellow: Press & Outdoor
2 Graphite: Integrated
and Press & Outdoor
2 Wood: Direct & Press and OOH
Grand Prix: Print
2 Gold: Print and Direct
4 Silver: OOH, Media,
2x Direct
D&AD 19’
Yellow: Press & Outdoor
2 Graphite: Integrated
and Press & Outdoor
2 Wood: Direct & Press and OOH
Role:
Art Director and Creative
Art Director and Creative
Copywriter: Rafael Quintal, Felipe Ribeiro / Creative Director: Matias Menendez / Executive Creative Director: Sérgio Gordilho / Special Projects: Juliana Leite, Monique Lopes Lima, Juliana Mendonça, Fernanda Segura / Film Editing: José Ernesto da Silva Neto / Film Production: Landia / Director: Aline Lat / D.O.P.: Erico Toscano / Color Grading: Marla Color Grading / Motion Design: Matteus Faria, Raphael Santos / Motion: Daniel Tres D, Pedro Vieira Lima / Wall Painting: Alê Ferro / Silk: Estúdio Elástic / Photography: Rodrigo Pirim / Tecnology: Webcore
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