Listen. Unite. Protect.
Planetary Guardians

AKQA Bloom, 2023
© SGANZAA All Rights Reserved

Cannes Lions 24’
1 Silver: Design

Johan Rockström and over 28 of the best scientists in the world have created the Planetary Boundaries. This framework identifies nine boundaries within which humanity can continue to thrive. Unfortunately, six of them have already been crossed. So, the Planetary Guardians were born: a collective of world leaders, politicians, scientists, and activists to protect Earth and keep it within these boundaries.

To create its visual identity and positioning, we listened to the most important voice: the Earth’s voice. Collaborating with Aza Raskin and the Earth Species Project, the design employs machine learning to transform sounds emitted by nature into 3d shapes that become our logo and a living, breathing identity system.

*The videos play automatically on the page, turn the sound ON to listen to the designs reacting to the sounds emitted by nature.

The main color of Planetary Guardians is the Cyan, created by the sum of the color Green from the Forests and the Blue from Seas.

2# Moon White
R241 G238 B237
C4 M4 Y4 K0
#f1eeed

1# Planetary Cyan
R26 G167 B180
C76 M13 Y29 K0
#1ba7b4

3# Black Universe
R0 G0 B0
C75 M68 Y67 K90
#000000

Role:
Lead Branding Design and Art Direction 

Copywriter: Augusto Meira, Ana Miraglia, Cam Hamlet / Art Direction: Luiza Lopes, Seine Kongruangkit / Creative Technologist: Rob Engel / Creative Director: Rodolfo Fernandes / 3D: Groba Studio / Motion: Fabio Del Rio / Audio: DaHouse / Execitive Creative Director: Fernando Pellizzaro, Jean Zamprogno / Strategy: Emma Riley, Mokhethi Siganunu / Production: Silvia Brihy, Leandro Santini