Budweiser & Lollapalooza 19’
New Classics are Coming

Africa DDB, 2019
© SGANZAA All Rights Reserved

Before they became classics, groups like The Rolling Stones were just another garage band. Budweiser is the major sponsor of Lollapalooza and for the 2019 edition, we worked on the "New Classics Are Coming" tagline. 

The campaign started with a thread on Twitter, asking people what lineup band they'd bet on to become a new classic. Not long after that, the #MyNewClassic made it to the Twitter Trending Topics.

Role:
Art Director and Creative

+ Art Director: Andrwis Vilela / Copywriter: Rafael Quintal and Alexandre Giampaoli / Executive Creative Director: Matias Menendez / Creative Director: Rodrigo Barbosa and Fernando Marar / Director: Nogari / DP: Mauricio Padilha / Production Design: Zarz / Produced by Iconoclast