Curtice Brothers
Ketchup
to the rescue
Ogilvy Berlin, 2022
© SGANZAA All Rights Reserved
Cannes Lions 22’
1 Bronze: Direct
© SGANZAA All Rights Reserved
Cannes Lions 22’
1 Bronze: Direct
To prove the quality of Curtice Brothers ketchup, we decided to make the most genuine taste test with the most honest audience out there, the tripadvisor's reviewers.
We made a partnership between the worst restaurants on Tripadvisor and Curtice Brothers. We supplied them with CB bottles and they placed the ketchup on their tables. And... the magic happened. It did change the reviews. Proving that CB has been “Making not OK food OK since 1868”.
We made a partnership between the worst restaurants on Tripadvisor and Curtice Brothers. We supplied them with CB bottles and they placed the ketchup on their tables. And... the magic happened. It did change the reviews. Proving that CB has been “Making not OK food OK since 1868”.
The brothers Simeon and Edgar Curtice founded CB in Rochester, NY, in 1868. At the time, the business grew up and CB became one of the top three ketchup producers in the country competing with Heinz and T.A Snider.
In 2019, almost two centuries after, the Great Taste Award, the world’s most-wanted food award, announced CB as the Taste Star of the year.
In 2019, almost two centuries after, the Great Taste Award, the world’s most-wanted food award, announced CB as the Taste Star of the year.
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Role:
Art Direction and Creative
Art Direction and Creative
Art Direction: + Timon Osche / Copywriter: Rafael Quintal / Creative Director: David Kruger, Felipe Galiano / Executive Creative Director: Florian Hucker / CCO: Bjöern Breme / CC: Stephan Vogel / DOP: Bastian Kempf / Motion Designer, Editor: Marcello Amora / Sound: DaHause / Producer: Raquel Fedato /Account Management: Alexandra Teodoreci
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