Beck’s Frequency

AKQA São Paulo, 2020
© SGANZAA All Rights Reserved

Sounds at higher frequencies make food and drinks taste less bitter, while sounds at lower frequencies bring out the bitter flavour. In partnership with big names in electronic music, nine tracks were produced using these two frequencies, for you to listen to online when you don't have any Beck's around.  A sound frequency that can make the flavour of any beer taste more bitter.

Rodrigo designed the first visual concepts for the project and the UX website design together with the interactive agency Webcore.

Cannes Lions 21’
1 Gold: Radio and Audio
1 Silver: Radio and Audio

D&AD 21'
1 Graphite: Online Experiences

Role:
UX Design and Brand Design

Technology: Webcore / Art Director: Camila Shoji, Thiago Barbieri / Copywriter: Felipe Autran, Caio Muratore, Rafael Valente / Chief Creative Office: Hugo Veiga, Diego Machado /  Executive Creative Director: Rafael Zandoná / Associate Creative Director: Chris Velutinni / Motion Graphics: Anderson Lima