Budweiser
BUD&BBQ

Africa DDB, 2017
© SGANZAA All Rights Reserved

Budweiser and barbecue were made to be together. Such a perfect combination deserved to be eternalised in a book. Actually, two books. One is about Bud's 140-years-old process of making beer. In the other, the BBQ techniques of renowned Brazilian chefs. 

Bud shows the deep connection between beer and barbecue, the books are made to be read at the same time. Each page of one book was designed to be perfectly synced to the other book.

Role:
Design and Editorial

+ Art Directior and Designer: Henrique Folster, Alexandre Kazuo, Carlos Barabás, Marcelo Almeida, Daniel Matsumoto / Copywriter: Lucas Ribeiro, Rafael Quintal / Creative Director: Matias Menendez, Nicolas Ferrario / Illustration: Gilberto Marchi, Sarah Kamada, Gabriela Sánchez, Jorge Tabajara / Art Buyer: Carmen Castillo, Natasha Grazia / Photo: Rodrigo Pirim, Bruno Geraldi, Vitor Manon / Photo Production: Edinalva Farias, Peninha, Pepe / Mockups / Graphic Production: Edson Harada, Carla Lustosa, Fernanda Badan / Preprinting: Casa Vaticano / Printing: Leograf