Vivo
R.E.USE

Africa DDB, 2019
© SGANZAA All Rights Reserved

In a world where the new quickly becomes obsolete, we designed e-waste into utility, made thousands of people rethink their electronic use. In partnership with Amazon, the world’s biggest bookseller, we developed a special technology to turn each smartphone disposed at Vivo stores in e-readers.

Putting the top books in Brazil into each device and distributing them across the country, turning them into libraries that fit in one’s palm. Reaching public schools and communities that didn’t even have a library before.

A compact hub was developed. A small digital library, capable of behaving with 11 smartphones. In it, smartphones with books inside can be also power-charged.

D&AD 20’
1 Wood: Product Design Sustainable

Role:
Art Direction, Brand Design and Creative 

Design and Art Direction: + Thiago Andrad / Copywriter: Rafael Quintal and Giulio Beloto / Creative Director: Sergio Gordilho